Together, we

People of Action is a research-based public image campaign that is designed to tell Rotary’s story in a consistent and compelling way. More than an advertising campaign, it’s a tool member can use to show the impact that Rotary clubs make. The campaign portrays Rotarians as people of action — professional, community, and civic leaders who share a passion for taking action to improve the world around them. The campaign supports Rotary’s vision and reflects its essence.

Our vision:

Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.

Our essence:

Rotary joins leaders from all continents, cultures, and occupations to exchange ideas and take action for communities around the world.

Together, we

Connect, Empower, End Polio, Fight Hunger, Inspire, Learn, Mentor, Promote Peace, Save Lives, Transform